Building a brand is so much more than just designing logos. Our team of creatives execute timeless identities that build an emotional connection with your customers.
Our branding and communication services include identity, strategy & archetypes, brand guidelines, collateral and consultancy to help businesses connect on a deeper level with their audience. We use a series of tools and discovery workshops to help you understand and plan the path your business will take.
When creating a brand identity it's important to understand the specific challenges unique to you and your business. Our identity exercises result in a series of documents taking you on your brand journey. We understand what appeals to different audiences along with our insights and data to help turn your business into a brand. We don’t just design graphical elements, we strategise, plan and execute cutting edge creative solutions aimed at helping new and existing companies become totally independent and self-sufficient through design.
Strategy & Archetypes
It is important to know which area of the market you want to take your business, and what you want your brand to be known for. There are many personas a brand can take on, within the industry these are known as brand archetypes. It allows a label to be placed on the approach you want to take allowing us to have a clear idea of where your brand needs to be. This helps us see where the foundation of the business comes from and influences the approach we will take.
Guidelines are developed once all the creative aspects of the brand have been evaluated and they are ready to be formalised. This document helps standardise all outbound materials and communication in line with the identity you have had created, the strategy implemented and the brand archetype that has been previously defined. This document also covers tone of voice, acceptable usage and brand imagery. Consistency is key in the modern world and our brand guidelines will help you reach that goal.
Collateral is part of our everyday life, Hotels, Bars and Restaurants rely on menus, talkers, brochures and point of sale to promote profitable offerings and services. Wedding brochures are used to emphasise venue features in a romanticised light and restaurant menus are designed using researched theory and reader insights to best place certain promotions. We work with both brands we have created and existing brands in the marketplace producing a diverse range of bespoke collateral helping your business stand out.
Using our understanding of the Leisure, Lifestyle, FMCG and Hospitality sectors, we do an evaluation of your current brand position as well as look into your perceived competition, market insights and political trends. This helps us identify both the pro's and con's of your outbound appearance, deep dive into your sales and shape the very strategy we implement. Your targets are defined by us through the consultation process and include calculated goals designed for you. We have helped a number of business including hotels and restaurants improve occupancy through to retailers who want to increase their sales in a digital market.