So you're starting a business, but how do you make sure people know that your business exists? Are you reaching the right audience? Do they know what your business does? Is your message clear? Here are a few things to bear in mind when starting, relaunching or growing your business.
Is your brand consistent?
It may be something simple, but consistency evokes trust in your potential customers. Keeping your brand the same across all media will create an image of stability and will look professional. All your social networking should have the same colours and fonts, speak in the same tone, and portray the same company image.
Is your brand being understood?
Your new venture obviously has a direction and style but do your customers see that? A logo may appear to be a simple representation of your company, but a professional design team ensures that your logo matches your brand values. Logos aren't just colourful images merged together to give your company a look, they are a researched art, developed into a visual outcome aimed to target a specific audience. It's worth paying the extra for a design team to help you get the logo right first time.
Which media, and how?
There are lots of ways to promote your brand, online and off. Everything from physical media such as flyers, leaflets and newspaper adverts, right through to digital marketing and advertising across a range of platforms, and each reaches a different audience. As a startup you can't afford to cover all media, and relying on trial and error to find the right media can be a long and expensive process. Advice from a professional brand image team can help you focus your promotions to reach your target audience quickly.
How long will it take?
Marketing and Advertising take time to deliver results. Don't expect to launch an online ad and see results straight away - customers will spend time researching you, they want to trust your brand before they trust you, and only then will the phone start ringing. Consistent campaigns help this enormously, advertising supported by blogging, targeted emails, customer interaction on forums, all help to build customer confidence. It's a lot to get your head round when starting a new business.